Near your shop you come up #2. 5 miles out, you're not in the top 20. That's the gap between the calls you get and the ones going to someone else.
11 of 21 checks passed
What we found
We looked at Example Plumbing Co. the way a homeowner would: what Google shows, your homepage, and every way to reach you. What's working: Speed (A) — Quick enough that nobody gives up waiting.
What's costing you most: Found (F) — Homeowners searching near you mostly don't see you. Trusted (F) — Your reviews are losing you the click. Near your shop you come up #2. 5 miles out, you're not in the top 20. That's the gap between the calls you get and the ones going to someone else.
You can start this week without us: put your town in your homepage title; add LocalBusiness markup. The details are on the fixes page.
— Perpetual Workforce
Your scorecard
Homeowners searching near you mostly don't see you.
Your reviews are losing you the click.
Gaps a homeowner or Google will notice.
Phone only — no second way in when a call goes unanswered.
Quick enough that nobody gives up waiting.
We found no analytics or call tracking on your homepage.
Can homeowners find you?
- Google Business Profile found
- In Google's top 3 for “plumber in Lewisville, TX”
- In the top 3 across 10% of your area
Where you show up for “plumber”, block by block
We searched “plumber” from 49 spots across 10 miles around you. Each circle is your position from there.
Who's ahead of you across the map
- Competitor A Plumbing — #1 in 25 of 49 spots
- Competitor B Drain & Sewer — #1 in 24 of 49 spots
Who Google shows first for “plumber in Lewisville, TX”
| Spot | Business | Rating | Reviews |
|---|---|---|---|
| #1 | Competitor A Plumbing Lewisville, TX | ★★★★★ 4.9 | 312 |
| #2 | Competitor B Drain & Sewer Flower Mound, TX | ★★★★★ 4.8 | 204 |
| #3 | Competitor C Plumbing Lewisville, TX | ★★★★★ 4.7 | 148 |
| #4 | Competitor D Services Carrollton, TX | ★★★★★ 4.6 | 87 |
| #5 | Example Plumbing Co. (you) Lewisville, TX | ★★★★☆ 4.4 | 23 |
Why it matters: The first three businesses on Google's map get about 15%, 13%, and 12% of clicks — roughly 4 in 10 between them.[1]
pages on your website. 3 about a specific service, 0 about a specific town. Google matches a search like “water heater repair Lewisville” to pages about exactly that job in exactly that place.
You're not alone: 53% of the 343 DFW plumbing sites we checked have no city pages either. That's the opening.
How your homepage appears in a search result
Plumbing repair in Lewisville and nearby.
Built from your page's own title and description tags — the words you control.
- Tells Google your trade, area and hours in its own format (LocalBusiness markup)
- Homepage title names your town (Lewisville)
- Has a search-result description
Services you offer vs. pages Google can match
You mention 5 services on your homepage; 3 of them have no page of their own. Green has a page; red doesn't.
When they find you, do they pick you?
Your Google reviews
Below the 4.5-star line. 31% of consumers will only use a business rated 4.5 stars or higher — up from 17% a year earlier.[3]
What Google says your customers mention:
The reviews Google shows first
Google picks these by relevance, not date — they're what a homeowner reads before deciding whether to call.
Sample review text. Came out the same day for a leaking water heater and explained the options before starting.
Sample review text. Fair price on a drain clog, cleaned up after.
Sample review text. Called twice after hours and nobody picked up.
97% of consumers read reviews when choosing a local business.[2] 74% of consumers look for reviews written in the last three months.[4] 80% of consumers say they're likely to use a business that responds to all of its reviews.[5] Whether you reply to your reviews isn't visible in Google's public data — we check it, with your review pace, once you add us as a manager on your profile.
Trust and speed
- Secure (https) — no “Not secure” warning
- Shows your plumbing licence (M-00000)
- No leftover test pages visible to Google
- 31 scripts load before the page works (typical DFW plumber: 25)
- 146KB of page code before any images
- Server answered in 0.8s
When they reach out, does it work?
Every way a homeowner can get hold of you from your homepage:
- Tap-to-call phone number
- Call button visible without scrolling on a phone
- Online booking
- Booking or request button visible without scrolling
- Quote or contact form on the homepage
- Live chat or text widget
of the DFW plumbing sites we checked offer nothing but the phone — including yours. When a call goes unanswered, that homeowner calls the next name on the list.
Behind the scenes: what your website says about how you run
| Website built on | WordPress |
| Search settings managed with | Yoast SEO |
| Job software on the site | None visible |
| Visitor analytics | Google Analytics |
| Call tracking | None found |
| Financing mentioned | No |
2 things you can fix this week, yourself
None of these need us. Do them either way.
It currently reads “Example Plumbing Co. | Home”. Something like “Plumber in Lewisville, TX | Example Plumbing Co.” tells Google and homeowners exactly who you are and where. It's the “SEO title” box Yoast shows under the page.
A short block of code that states your trade, service area, hours and phone in the format Google reads directly. Whoever manages your site can add it; Google's structured-data guide walks through it.
What we'd do
The plan we'd suggest, for what we found:
We get you found on Google and bring in reviews.
Because: Google's top 3 average 221 reviews — you have 23
No setup fee on a 6-month term.
A 15-minute call to walk through this, if it's useful. No slide deck, no pressure.
Reply to the email this came with.
What we checked — and what we didn't
- Website reachability, HTTPS, and response time
- Homepage: mobile viewport, click-to-call, quote form, structured data
- Google Business Profile presence, rating, and review count (Source: Google Maps)
- Your site's page list (sitemap): service, city and stray pages
- Services named on your homepage, and which have a page of their own
- Your Google position for “plumber” from 49 points across your area
- The businesses Google shows first for a search in your town
- Google's own PageSpeed benchmark (we measured page weight and script count directly instead — see above)
- Pages other than the homepage
- Google Search Console and analytics data (owner access required)
- Actual call volume, missed calls, and response times
- Current ad spend and cost per lead
“DFW plumbing sites we checked”: 343 company websites found from the Texas State Board of Plumbing Examiners roster, scanned September 29, 2026.
Sources
- The first three businesses on Google's map get about 15%, 13%, and 12% of clicks — roughly 4 in 10 between them. — First Page Sage, Google Click-Through Rates by Ranking Position, 2026 (3.67 billion impressions). https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/
- 97% of consumers read reviews when choosing a local business. — BrightLocal, Local Consumer Review Survey 2026 (1,002 US adults). https://www.brightlocal.com/research/local-consumer-review-survey/
- 31% of consumers will only use a business rated 4.5 stars or higher — up from 17% a year earlier. — BrightLocal, Local Consumer Review Survey 2026. https://www.brightlocal.com/research/local-consumer-review-survey/
- 74% of consumers look for reviews written in the last three months. — BrightLocal, Local Consumer Review Survey 2026. https://www.brightlocal.com/research/local-consumer-review-survey/
- 80% of consumers say they're likely to use a business that responds to all of its reviews. — BrightLocal, Local Consumer Review Survey 2026. https://www.brightlocal.com/research/local-consumer-review-survey/
Everything here came from public information — what any homeowner searching for you can see. No account access was used. Perpetual Workforce · Dallas–Fort Worth.